Content Moderation

Rupsa exists to serve the public conversation. Our mission is to give everyone the power to create and share ideas and information instantly without barriers. This means we have a high bar for restricting expression, but we recognize that some content causes real harm.

We apply our policies consistently, regardless of ideology or who is posting. We err toward speech where possible, but we act decisively against content that poses genuine risk to people's safety, well-being, and ability to participate in public life.

The following content is never permitted on Rupsa and will be removed, with accounts suspended:

Child Sexual Abuse Material (CSAM)

Zero tolerance. Any content that sexually exploits minors is immediately removed and reported to the National Center for Missing and Exploited Children (NCMEC) and relevant law enforcement. See our Child Safety Policy for details.

Violent extremism

Content that promotes, glorifies, or supports terrorist organizations, mass violence, or hate groups. This includes recruitment, propaganda, and financing of violent acts.

Targeted harassment

Sustained campaigns designed to intimidate, silence, or cause harm to specific individuals. This includes coordinated pile-ons and doxing (sharing private personal information).

Non-consensual intimate imagery (NCII)

Sharing or threatening to share intimate images without consent. We have a dedicated reporting tool and partner with organizations to help victims.

Platform manipulation & spam

Artificially amplifying content through fake accounts, bots, or coordinated inauthentic behavior. This includes purchasing followers or engagement.

Illegal content

• Content that violates copyright or trademark law
• Offers to sell or buy illegal goods or services
• Content that violates trade sanctions or export control laws

Some content is legal but may not be suitable for all audiences. We use labels, filters, and age gates rather than outright removal for this category:

• Graphic violence: Contextually significant news footage may be labeled, not removed
• Adult content: Consensual adult content is permitted with appropriate age gating and labeling; users must opt in
• Sensitive topics: Content involving suicide, self-harm, or eating disorders is labeled with safety resources
• Disputed information: Factually contested claims may receive a Community Note providing context
• Political advertising: Labeled and restricted to comply with applicable laws

We take proportionate action based on severity and context:

We believe in second chances and the right to contest decisions. Every enforcement action can be appealed:

Our community plays a vital role in keeping Rupsa safe. You can report content or accounts directly:

• Tap the three dots (•••) on any post or profile and select 'Report'
• Choose the most accurate category that describes the violation
• Add context or screenshots that may help our review
• You'll receive follow-up about the outcome of your report

For urgent safety situations, including credible threats of violence or self-harm, our safety team is available 24/7. Law enforcement can submit emergency requests at legalrequests@rupsa.app.

Rupsa uses automated systems to proactively detect policy violations at scale, before they are reported:

• Hash-matching technology to detect known CSAM (PhotoDNA) and terrorist content
• Machine learning classifiers that identify spam, coordinated inauthentic behavior, and policy-violating content
• Network analysis to detect bot networks and fake account clusters
• Natural language processing to surface potentially harmful content for human review

Automated systems supplement, not replace, human review. Actions taken by automation can always be appealed to a human reviewer.

We publish a quarterly Transparency Report detailing:

• Number of accounts actioned by violation category
• Government information requests received and complied with
• CSAM reports submitted to NCMEC
• Content removal requests from governments
• Requests to withhold content by country
• Information on our use of automated systems

Our full Transparency Report is available at rupsa.app/legal/transparency and is updated quarterly.

In addition to content moderation, Rupsa provides tools for you to control your experience:

• Block: Prevent specific accounts from interacting with you
• Mute: Stop seeing content from accounts without notifying them
• Filter: Hide replies from accounts without followers, new accounts, or those you don't follow
• Restrict DMs: Limit direct messages to verified accounts or followers only
• Safety mode: Temporarily auto-block accounts sending harmful content
• Community Notes: See context and corrections on potentially misleading content