Cookie Policy

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, work more efficiently, and to provide information to the website owners. Cookies can be "first-party" (set by Rupsa itself) or "third-party" (set by our partners and service providers).

In addition to cookies, Rupsa and our partners also use similar tracking technologies such as pixel tags (also called web beacons), local storage, and session storage. This policy covers all such technologies collectively referred to as "cookies."

Rupsa uses four categories of cookies, each serving a different purpose:

Essential cookies are strictly necessary for Rupsa to provide you with the services you have requested. Without these cookies, some parts of Rupsa would not work.

Because these cookies are strictly necessary to deliver Rupsa's services, you cannot refuse them without impacting how our platform functions. They are typically set in response to actions you take, such as logging in, setting privacy preferences, or filling in forms.

• Authentication — keeping you logged in securely across your browsing session
• Security — CSRF tokens that prevent cross-site request forgery attacks
• Load balancing — ensuring requests are routed to the correct server
• Media playback — enabling video and audio content to play correctly
• Accessibility — remembering display preferences for users with accessibility needs

Functional cookies enable Rupsa to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog.

• Language and locale — storing your preferred display language and region
• Theme preference — remembering whether you prefer light or dark mode
• Notification settings — saving your push notification and email preferences
• Content preferences — which topics, lists, and accounts you follow
• UI state — remembering which panels, columns, or drawers you have open

If you do not allow these cookies, some or all of these services may not function properly and you may need to re-enter your preferences each time you visit Rupsa.

Analytics cookies help us understand how visitors interact with Rupsa by collecting and reporting information anonymously. This helps us count visits and traffic sources so we can measure and improve the performance of our platform.

• Page performance — measuring load times, error rates, and user flows
• Feature usage — understanding which features are popular or underused
• A/B testing — comparing different versions of features to determine which works best
• Crash reporting — collecting data about errors and crashes to fix them quickly
• Funnel analysis — understanding where users drop off during key tasks like sign-up

The information generated by analytics cookies is used to compile reports and to help us improve Rupsa. We may share anonymised, aggregated reports with third parties, but these do not include any information that could identify you personally.

Advertising cookies are used to make the advertising messages you see more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

• Interest-based ads — showing ads relevant to topics you engage with on Rupsa
• Ad frequency capping — preventing you from seeing the same ad too many times
• Conversion tracking — helping advertisers measure how effective their ads are
• Retargeting — showing ads from Rupsa advertisers on third-party websites
• Cross-device linking — understanding that you use Rupsa on multiple devices

If you disable advertising cookies, you will still see ads on Rupsa but they will be less relevant to your interests. Disabling these cookies does not mean you will see fewer ads.

When you visit Rupsa, third-party service providers may set their own cookies on your device. These third parties include analytics providers like Google, advertising partners, and social sharing platforms.

These third parties have their own privacy policies governing how they use such information. We encourage you to read their privacy policies directly using the links above.

Cookies have different lifespans depending on their purpose:

The maximum duration of any persistent cookie set by Rupsa is 5 years, though most are set for 1–2 years. We regularly review our cookies and remove those that are no longer necessary.

You have several ways to control how cookies are used when you visit Rupsa:

Cookie preference panel

Use the panel below to choose which optional cookies you allow:

Browser settings

Most browsers let you control cookies through their settings. Note that disabling all cookies may impact the functionality of Rupsa and other websites you visit. Common browser controls:

Opt-out tools

• Digital Advertising Alliance (DAA): optout.aboutads.info — opt out of interest-based advertising from DAA member companies
• Network Advertising Initiative (NAI): optout.networkadvertising.org — opt out of targeted advertising from NAI members
• European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu — for EU/UK users
• Google Analytics opt-out: tools.google.com/dlpage/gaoptout — browser add-on to prevent Google Analytics tracking

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Rupsa currently does not respond to DNT signals because there is no consistent industry standard for how DNT signals should be interpreted.

However, you can use the cookie preference panel above or your browser settings to opt out of optional cookies.

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this page and, where required by law, notify you via email or an in-app notice.

We encourage you to periodically review this policy to stay informed about how we use cookies. Your continued use of Rupsa following the posting of changes constitutes your acceptance of those changes.

If you have questions about our use of cookies or this Cookie Policy, please contact us:

EU/EEA residents may also lodge a complaint with their local data protection authority if they believe our use of cookies does not comply with applicable law.